Today & Tomorrow
Regatta Professional is committed to including sustainable materials in every product and reducing the use of fossil fuels in all steps in their journey to the customer. These changes are happening today for a more sustainable tomorrow.
Building on the success of the ‘Clothing That Works’ campaign for Regatta Professional, we were tasked with creating a sustainability-focused campaign.
This campaign needed to connect with ‘Clothing That Works’ brand and represent the sustainable changes across the range.
The logo incorporated the ‘Clothing That Works’ typography and deep blue, paired with an italic typeface and green graduation to symbolise movement and change.
The colour palette features natural tones inspired by the colours of vegetation. A graduation symbolises the transition to a fully sustainable range.
We created a library of nature-inspired imagery to promote environmental consciousness. The images, which depict crops to show movement or reinforce common themes and create visual interest.
A set of icons to represent key sustainability themes, covering materials used in clothing and eco-friendly shipping methods. All the icons are designed to work within a consistent framework, allowing them to appear together seamlessly. We created a roundel that could display key product information, highlighting how the range is rapidly evolving.
A variety of materials have been created to help bring their brand to life and to launch The Together and Tomorrow campaign. These elements were developed for multilingual use, ensuring they can be effectively used in the UK and across Europe.
