Tactical Threads
Tactical Threads bridges the gap between style and performance and takes the tradesman from the builders’ yard to the bar.
This range has an attitude that complements the aggressive styling to appeal to younger tradesmen. David Short's photography is captured on-site, with the scaffolding structure framing the tradesmen.
The Built with Style launch campaign incorporates cuts from the Tactical Threads logo to create angular shapes that house the imagery. These elements are contrasted with black-and-white pages, resulting in a straightforward, no-frills style.
