Roundabout is Sheffield’s youth housing charity. As well as supporting around 150 young people every day, the charity also tackles homelessness through their vital Homeless Prevention Services. 

We were tasked to create a campaign to target a small group of key donors. The contributions from high net worth individuals can make an immediate difference to the young people in their city. 

Each video tells the story of imagined missed calls – when there is no answer due to the lack of funding. The young people are trapped, out of help and do not have a place for the night. Using limited visuals, the scripts deliver the story, and we’re left to fill in the gaps – what happens when the call goes unanswered? 

Deliverables:
— Campaign concept
— Campaign videos

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