A Picasso-worthy boutique hotel
In a leafy corner of Sheffield is a building once stayed in by Pablo Picasso, for the Sheffield Peace Conference of 1950. After years of neglect, it’s been reinvented as a 5-star, Michelin-star boutique hotel.
Brocco is nestled between a park and a leafy neighbourhood. Our logo features an extending letter ‘r’ that offers a friendly invitation to the following letter, mirroring the hotel’s connection to the surrounding areas.
Inspired by Picasso’s Peace Dove, we created nature-themed graphics to connect the hotel with its past and lush, lively green surroundings, along with the warmth, quality and level of detail inherent to Brocco’s offer.
Our design brings the outside in, by introducing the local wildlife, including birds and park flora, into the hotel and restaurant, establishing a cohesive visual language for both digital and print media.
Brocco wants its guests to make the most of their time in Sheffield! We have put together a guide to Brocco’s favorite activities to enjoy during their stay.
