Redefining the boundaries
Partner marketers are individuals who span different departments and organisations. Shaping, negotiating, and even defining where the boundaries lie.
Partner marketing is a growing field that sees organisations and businesses working together to market each other, through collaboration, exchange and sharing audiences. Coterie is an award-winning team specialising in partner marketing and their book - Boundary Spanner - shares their knowledge, insight and guidance with others.
This one of a kind book is written for partner marketing by the award-winning partner marketers Jo Dunkley and Helen Curtis.
The book is not just a collection of theories but a practical guide filled with tips and tasks, with sections to dip into whenever you need guidance or a helping hand. It's a tool that empowers readers to apply the knowledge in their daily work.
Strong visual language and a bold colour palette make the book stand out. The themes and messages are reinforced through engaging and playful illustrations and iconography.
We created a design that is not only inspiring but also appeals to both aspiring and experienced partner marketers. The book is designed to be easily navigable, with clear call-outs, activities, and colour coding. This ensures an engaging and user-friendly reading experience that helps partner marketers implement effective strategies and level up their skills.
